Adding a Vision Switcher to Your Business
In order to be successful as a business, it’s important to get your message out there.
Generating a positive brand perception is both expensive and time-consuming.
Unless you work smart, there is no way you can create enough posts or shoot enough videos, while accomodating all of the other demands of your business.
A lot of businesses have realised the benefits of bringing their online communications in-house.
With the right equipment, you can create quality live videos and streams, and post them on a weekly basis.
Live videos and streams are very effective for many areas of your business. These include investor presentations, product launches, digital promotions, in-house training… the list goes on.
The biggest challenge is to create quality productions every week. Enter the Roland vision switcher.
With a vision switcher, you can shoot with multiple cameras, introduce slides and videos from your computer, deliver quality audio
and add special effects like smooth transitions. picture-in-picture and split screens.
The best bit is you can record the entire production and release it online on the same day.
Creating Live Video Content for Businesses
f your message, brand, and audience are important to you, then you need to create regular video content and possibly even be live streaming. That being said, anyone who has run a business knows that content creation can be time-consuming and expensive.
So, in order to get a steady flow of content out to your audience, you have to work smart. There is a simple piece of equipment that will change the way you think about creating videos and live streams. It’s called an A/V streaming mixer.
Live Streaming for Businesses
For businesses, creating regular video content and live streams is the best way to expand your customer base. The views/engagement on quality videos far exceeds any other marketing medium.
The challenge is to produce great content every week! The most cost-effective solution for a business, is to bring your video production in-house.
There are a few things you need to consider before you start. Let’s have a look at these and see if we can find a simple solution for your business.
The Roland VR-4HD and Content Creation
Live Streaming Using the Roland VR-4HD
Streaming with Roland VR-4HD is a cost-effective way to attract a larger audience. It is also valuable in gaining the trust and maintaining the loyalty of your viewers. The key to successful streaming (and presenting!) is to ensure that your subject matter is interesting. Try and make your content both visual and informative.
There are many social as well as business applications for streaming. These include corporate training, product releases, shareholder meetings, trade shows, keynote speakers, and product presentations to remote attendees.
The VR-4HD, like all of Roland’s AV switchers, takes streaming to the next level! It’s like having a portable TV studio to produce quality multi-source content.
Creating Live Video Content
Sometimes it feels like it’s a jungle out there for those trying to navigate the online world. You’re trying to reach your target audience, figuring out why one post or campaign worked so well and the next didn’t work at all, grappling with the social media giants’ tweaking of algorithms, and constantly analysing your followers’ behaviour. At times it appears to be a complicated science.
In reality however, it really comes down to the basics … staying active and engaging. People are busy, know exactly what they like and more than ever are time-poor. You have to earn their interest.
Fortunately, we live in an age where the gear required to make decent content is becoming more affordable and user-friendly.
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